Blog Layout

AI in sales: 5 Tasks you can delegate to AI

Ritika Singh • April 1, 2024

Only 34% of companies globally use AI. Are you thinking of adopting AI to improve business efficiency but not sure where to begin? In this article, I talk about 5 sales tasks that can be delegated to AI!

AI is helping businesses save time and money, yet globally only 34% of companies use AI. Imagine if a chunk of your sales process could be automated, freeing up time during which the sales team could be selling more and uncovering opportunities to build revenue. Today, this is possible thanks to Artificial Intelligence.


On average, a salesperson actively sells for only 30% of their time. The remaining time is spent in admin tasks like updating the CRM, lead collection and research, email outreach, booking meeting and networking + socialising. This also explain why businesses that have adopted AI, most commonly implement it in customer Service.


From conversations with many business owners, I know that while a growing number of organisations would like to improve efficiency by adopting AI, they are unsure of unsure of how and where to begin their AI journey.


We spend hours researching new AI tools and platforms every week and below I’ve listed 5 areas in sales where you can implement AI.  


1.     Building call scripts

In the past, you would spend hours preparing templates and scripts for your target audience. Today, AI can build these calling scripts in minimal time. In fact, AI platforms can personalise each outreach as well.


2.     Writing email templates

Similar to call scripts, writing email templates and creating various versions would be considered a painstaking task by many. But, with AI, this can be performed easily with personalisation. Mature platforms can take brand tone into consideration and design emails accordingly.


3.     Lead collection

Everything begins and ends with leads. Without leads, we have no one to reach out to. AI platforms can now generate quality lead lists based on parameters you set and give you contact details for outreach. These platforms go way beyond scraping websites.


4.     Creating proposals

Comprehensive proposals with beautiful imagery articulating your message and solution can be built with AI platforms, saving your team time, and reducing the gap between the client meeting and proposal being sent.


5.     Identifying trends

Often businesses have a lot of data and information available but looking through that data to recognise buying patterns is a painstaking task. AI can do this in fraction of the time with minimal human intervention.



AI is changing the way we work at a rapid pace. Companies adopting AI tools will have a competitive edge. You don’t need to tackle this alone; our team is here to help you figure out how to adopt AI for your business!


If you’d like to explore AI tools and platforms that could enable a more efficient sales process, let’s talk!


If you’re keen to join a group of business owners for a workshop where you learn about various AI platforms, email me and I’ll send you the details! 

By Ritika Singh • May 28, 2024
Key elements of sales proposals that win deals!

Why do businesses fail at Social Media Marketing?

May 9, 2024
Businesses often struggle with social media success, especially on platforms like LinkedIn, due to a variety of reasons including competing priorities, inadequate research or no overarching strategy. To overcome these challenges, companies must prioritize their digital presence, invest in training or seek guidance from experts in the field. In this article, we list the the most common reasons businesses fail at social media marketing!

Navigating Uncertainty: Strategies for selling in uncertain times

By Ritika Singh • April 24, 2024
Navigating through uncertain times, such as a recession, poses a significant challenge for businesses and sales professionals. We give you a list of tactics that help build your sales pipeline in this insightful article.

LinkedIn Company Pages vs Profile Page: Which do you need?

April 11, 2024
A LinkedIn company page is essential for highlighting your organization's identity, culture and capabilities, improving branding, and running targeted advertising campaigns. But, many business owners tend to use Linkedin personal profiles instead. While both play distinct roles in establishing a strong presence on LinkedIn, in today's digital age, a well-crafted company page is not just beneficial but a strategic necessity for businesses looking to thrive in the competitive landscape. 

Do you lead a business? Here’s 6 Reasons why you need a LinkedIn Company Page

February 29, 2024
It is crucial for Business-to-Business (B2B) organizations to have a LinkedIn Company Page and we've delved into six reasons why a strong LinkedIn presence is important.

5 reasons to be aware of your client’s buying timeline

February 10, 2024
During any sales process, we generally emphasize the pitch, product, and price. But, one crucial yet often overlooked aspect is the client's buying timeline and purchasing urgency. Understanding the timeline can transform your sales strategy and lead to successful collaborations.

Do you have a Business Development Plan for 2024?

By Ritika Singh • February 8, 2024
A Business Development strategy enables you to identify, attract and acquire new business in a planned manner to achieve sustainable growth. Here are 7 crucial considerations when crafting a Business Development strategy.

Building Business Credibility for Increased Sales

By Ritika Singh • February 3, 2024
Growing a business isn’t easy. Businesses that are successful and continue to grow, establish credibility around their brand with a sense of urgency. Not only does credibility help the brand image, it also leads to increased sales and revenue. Here's 7 tactics to implement in your business!

5 Important sales skills for Business Owners

By Ritika Singh • February 1, 2024
Small Business Owners are pulled in every direction, but sales skills are critical to their business growth. As we reflected on interactions with our small business clients, it became evident that everyone was stepping out of their comfort zone! Here's a few sales skills all business owners should equip themselves with!

Navigating customer relationships: Explore leading CRM software solutions

By Ritika Singh • February 1, 2024
In today’s fast paced, competitive world, Customer Relationship Management is key. This process begins right from when you identify a lead and continues. But keeping track of all your leads / clients and the hard work you’ve put into nurturing them takes time and very rarely makes it to the top of anyone’s to do list! What if there was a way to make the process of cataloguing your leads + clients and monitoring all the activities much easier and time efficient? Let me introduce you to a very good friend of mine - Customer Relationship Management (CRM) software. CRMs make life a lot easier for sales professionals and anyone who is working on growing a business! Globally, 91% of businesses with over 11 or more employees use a CRM. But less than 50% of businesses with under 10 employees invest in this tool. 45% of businesses that use CRMS say their use of CRM software increased sales revenue and customer retention rate. In fact, according to Zippia, the average ROI for CRM spending is $8.71 for every dollar spent. The best part, according to Thrive My Way, when a company implements CRM, it's used by sales teams (80%), marketing (46%), and by customer service departments (45%). As a result, breaking down silos, streamlining workflows and introducing efficiency across the business. While thousands of CRMs are available (quite literally!), we’ve carefully chosen a handful of cloud-based CRMs that we use across our client base, oftentimes helping clients transition from old age spreadsheets to modern, productivity boosting software. But one size doesn’t fit all and CRMs have varying capabilities which are weighed up for the specific business. Here’s 4 of the most common CRMs we recommend and use with clients: Hubspot Hubspot has been a long-time favourite of small and medium business, thanks to its free stripped-down version. Hubspot can begin to get costly as you hit maximum contact thresholds, but if you are using the CRM in its entirety, Hubspot proves to be an effective investment as the system provides great sales and marketing features. With calling integration and an easy to use interface, we also love that the marketing side of Hubspot has AI powered tools – Content Assistant and Chatspot.ai . Zoho & Bigin by Zoho Another CRM gaining traction quite rapidly is Zoho (for Enterprise level) and Bigin by Zoho (for Small Business). While the Enterprise level CRM, Zoho, doesn’t provide any free versions, if you are a small business, you’re in luck, as Bigin by Zoho has a free version for upto 500 contacts. An onboarding service is included for all customers and when the time comes, upgrading is pretty cost effective and seamless. Zoho also provides you with your own AI sales assistant, Zia, powered by ChatGPT. If you’re in the ANZ region and keen to learn more about Zoho or Bigin, reach out to Onion CRM . ActiveCampaign If you’re looking to combine e-mail marketing and sales activities in one CRM, ActiveCampaign is one of the easiest CRMs to use. While it has all the standard features that a sales team will need, it also has excellent tools and enablers for marketing. The Beta version of their AI tool was launched in May and is being constantly improved. Our friends at Conversologie can tell you more about ActiveCampaign. Salesforce Salesforce is the CRM I like most, but it is definitely better suited for large and enterprise level businesses, especially if your sales teams are located in multiple countries working on the same accounts and marketing teams located across the world working on global, national & local campaigns. In 2023, 150 000 companies use Salesforce at a global scale. Most Salesforce customers (62%) come from the United States. Salesforce is highly powered by AI, with Salesforce Einstein and AI Cloud taking the lead. Sales Dialler is a great call integration feature that this CRM has. Salesforce also has a fantastic version of the CRM available for Not For Profits. If you’re actively growing your business and don’t use a CRM yet, take this as the sign to convert. Our team at Ri-Think is well versed in the CRMs listed above and will be happy to help select one that’s appropriate for your business needs. Don’t hesitate to contact us if you’d like to have a chat.
More Posts
Share by: